Off Script: How a Personal Brand Podcast Captured 33 Million on Social
episodes
views & listens
followers
Overview
Ty Temel is one of Bournemouth's most recognisable faces. Entrepreneur, nightclub and restaurant owner, festival organiser, Mercedes ambassador and men's mental health advocate - he's built an impressive life and business in the South of England. But in 2022, he came to Podcast Labs with a bigger ambition: he wanted the world outside Bournemouth to know who he was.
The vehicle? A podcast. The approach? Build everything from the ground up - brand, studio, channels, content, community - and make it genuinely unmissable.
Three years, 50 episodes, 33 million social views later, Off Script stands as one of our proudest creative achievements. When a client trusts you that completely, you tend to do some of your best work.
Strategy
Ty knew what he wanted: a premium interview show featuring the fascinating people in his network - music artists, doctors, entrepreneurs - with a style that matched his own. Dark, cool, cinematic. Built for a 20 to 40 year old male audience. A show with the production values of a broadcast series but the intimacy of a podcast.
We started with a full strategy programme - defining the target audience, developing a complete brand identity, planning the format and mapping out the episode structure. We designed the studio set from scratch to match Ty's aesthetic. We built the YouTube channel, set up every audio feed and planned the launch content calendar.
When it came to execution, Ty trusted us almost entirely. Which meant Off Script became something rare in our portfolio - a show that genuinely felt like ours to build. Every frame, every word, every design decision came from the Podcast Labs team. It was the brief that gave us permission to do our best work.
A Custom Studio and Movie-Style Trailers
At the time Ty approached us, video podcasting was just beginning to emerge as a format. Off Script was our first major video project - and we went all in.
Every episode was shot on a three-camera 4K setup in a custom-designed studio built entirely around Ty's personal brand. The production quality was premium from day one - but it was the episode trailers that really set the show apart. Built like movie trailers: dramatic sound design, guest quotes, graphics, overlays and a cinematic pace that made you want to watch.
Beyond the trailers, every episode came with a full audio edit, a full video edit, written show notes, website blog posts, social graphics and video clips. We managed every channel ourselves - posting all video content and copy directly across YouTube, TikTok and Instagram. We built the Off Script audience from zero followers to 100,000 new social media followers.
The show found its biggest audience on TikTok - 17 million views across the platform, with individual clips regularly breaking through to massive reach. One clip alone hit 8.4 million views and generated over 4,000 comments. People started recognising Ty from the show. They reached out, they engaged, they came back for more. The community that built up around Off Script was exactly what Ty had envisioned when he first walked through our door.
After three brilliant years, the show took a short break. But with 10 new episodes already recorded, Off Script is relaunching now - and if the first three years are anything to go by, the best is very much still to come.
Numbers that make us proud
Off Script is our purest example of what happens when a client gives a creative team complete trust and total freedom. No half measures, no corners cut, no compromises on quality. Just a brilliant concept, a compelling host and a production team determined to make something genuinely worth watching.
The show is back. The episodes are recorded. And we cannot wait to see what the next chapter looks like.
"Working with Podcast Labs on the Off Script podcast has been a great experience. From day one, the team just got it - the dark aesthetic, the cinematic trailers, the whole vibe. They built something I'm genuinely proud of. We've had clips hit millions of views and people stop me in the street because they've recognised me from the show which is still wild to me. If you want a podcast that looks and feels premium, these are your people.”
Ty Temel - Host, Off Script Podcast
.jpg)
