You, Me & CPG: Premium Video Podcasting for the World of Consumer Brands
social video views
countries charted worldwide
premium brand guests
Overview
Haines is a branding agency with a specialism that sets them apart, they work exclusively with brands in the consumer packaged goods space. Drinks brands, food brands, the products that line the shelves of every supermarket in the country. It's a world full of interesting people with fascinating stories, strong opinions and a lot to say about where their industry is heading.
You, Me & CPG was built to give those people a platform.
From founder interviews to multi-guest panel episodes debating the hottest trends in CPG, the show has become a genuine destination for anyone operating in the space. And with guests including Red Bull, Diageo, M&C Saatchi, Carlsberg and Trip, the calibre of conversation has been there from the very beginning.
Strategy
Haines came to Podcast Labs knowing exactly what they wanted to make. We set out to build brand awareness for the agency, grow their network, demonstrate their expertise and generate leads from the CPG community.
What they needed was a partner to bring it to life. We handled the full setup and launch: trailer production, music sourcing, sound design, hosting configuration and a launch day that gave the show the entrance it deserved. From there, our role became production partner, taking the recordings made at their London studio and turning them into finished, broadcast-quality episodes.
High-End Video, Fast Turnarounds and a Guest List That Speaks for Itself
Haines record their episodes at a professional studio in London. Once the cameras stop rolling, everything comes to us and that's where the magic happens.
Every episode goes through a full post-production process: multi-camera editing, brand framing, colour grading and sound design, all finished to a standard that reflects the premium world their clients operate in. The show started as audio-only but has since evolved into a full video production with beautifully presented episodes rolling out across LinkedIn alongside short-form clips built for social cut-through.
One of the things Haines rely on us for is pace. The CPG world moves fast, and so do we. We regularly work to tight turnarounds without ever compromising on quality. We get polished, on-brand content into their hands quickly enough to stay relevant and reactive in a fast-moving industry.
The panel episode format has been a particular highlight. Three or four CPG founders in the room together, debating a live industry trend with genuine expertise and no script. With guests from some of the most recognisable names in the drinks and consumer goods world, You, Me & CPG has firmly established itself as a must-listen for anyone in the space.
Numbers that make us proud
You, Me & CPG is a brilliant example of what happens when a brand knows exactly who they are and finds a production partner who can match that energy. Haines brought the vision, the network and the industry credibility. We brought the edit suite, the creative eye and the commitment to getting it done fast and at the highest possible standard.
The show keeps growing, the guest list keeps getting more impressive and the LinkedIn clips keep finding new audiences. We're proud to be part of the team behind it.
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